Here’s my problem with J. K. Rowling: her names. Place names, people names, names of things, it doesn’t matter. For ever Nicholas de Mimsy Porpington, there are about five Ron Weasleys, for every Ottery St. Catchpole seven Knockturn Alleys. I don’t think she set out with the intention of making a multimedia franchise, but it does seem like her names often would come from a second-rate advertising firm. You know, the kind that makes Chevy ads and convinced themselves naming Nintendo’s new system the Wii was a good idea. I can just imagine J. K. Rowling the PR rep sitting across the table from J. K. Rowling the executive: “No, no, trust me, no one will think it’s over the top!” And the executive, after musing for a while, throws up her hands and says, “Sure, why not? Sirius Black it is!”
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